Global Domains International has potential to be biggest company industry has ever seen

Global Domains International has potential to be biggest company industry has ever seen

Global Domains International, Inc. (GDI), has the potential to become the largest direct sales/network marketing company in the world in terms of number of distributors and customers!

GDI sells Web domain names ending in .ws, and provides Web site creation and monthly hosting with e-mail service, all for less than most others charge for any one of these services. As you read this story and when you see the company’s informational DVD, you’ll understand why we at Network Marketing Business Journal (NMBJ) make this phenomenal statement.

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There are approximately one billion people with global access to the Internet with hundreds of millions logging on each day, and this number is growing. There are 200 million existing Web sites currently, but experts predict that there will be 500 million domain names and Web sites active globally within the next decade. If you could earn just $1 per month on 100,000 customers, that would be a lot of money. If you could make $1 per month on one million customers, that would be an insane amount of money. Direct sales/network marketing industry experts believe it is possible to have one million people in a downline with this wide-appeal type of product. And certainly 100,000 in a GDI downline would not be out of the question …

SEO Report Card: Error Pages Create Big Issues

SEO Report Card: Error Pages Create Big Issues

Modernmini sells modern-style babies' and children's furniture, toys, bedding and more. Its site is powered by the Zoovy platform. Founder Pazit Kagel, a designer and mother of three, requested a site grade, and I'm happy to oblige.

1. The URLs contain session IDs — a no-no for SEO — but upon review of the cached version of the home page, I was relieved to find the session IDs are not being assigned to Googlebot. It appears there is "bot detection" happening behind the scenes, so when a spider like Googlebot is detected, session IDs are removed from the URLs in the links.

I double-checked and none of the session ID-containing URLs have made it into Google's index. The session ID notwithstanding, the "product" and "category" URLs are relatively friendly to search engines. However, the product URLs do not contain keywords; they are product number-based. Ideally, the URLs should include keywords.

2. The "shop by product" and "shop by department" nav buttons are set up as mouseovers with lots of text links under the mouseover. The mouseovers are executed as CSS, so the links function as crawlable static text links — ehhh-xcellent! (as Mr. Burns would say).

3. The site doesn't do a 301 redirect from Modernmini.com to www.modernmini.com, which means two copies of the site will get indexed — one at www.modernmini.com, and one at modernmini.com. A number of pages appear in Google's Supplemental Index. Many of these are Modernmini.com pages rather than www.modernmini.com. Installing the proper redirects should clean up some of these supplemental results.

4. In the category and product pages, "Modernmini" is the first word in the title tag. That is not ideal; important keywords should lead in the title tag and "Modernmini" is not a useful keyword. I wouldn't bother moving it to the end of the title tag. I recommend it just be removed.

5. It would be nice to see the main content of the page higher up in the HTML in a more prominent spot. Using CSS, you can reorder the HTML — putting the left-hand nav lower in the HTML with content placed above it. Prominence could be further enhanced by removing the inline CSS code that bloats the page; instead, place it in an external CSS file.

6. The site uses breadcrumb navigation, but unfortunately, the breadcrumb all but disappears at the product level — only the "home" part of the breadcrumb remains. This seems to be a bug.

7. It is not clear from the title tag or from the body copy what the main keyword theme of the home page is. I would think that "children's furniture" or "baby furniture" would be appropriate keywords to target, but surprisingly the word "furniture" doesn't appear on the home page at all — only tucked away in the meta description tag, which won't help Modernmini's rankings.

8. Product names are used as the title tag content on the product pages. Sometimes this approach is fine, and sometimes it's less than ideal. For example, the Celery Lullaboo Rocking Cradle really should include the keywords "baby" and/or "infant" in the title tag, and probably "wood" or "wooden" as well.

9. The product pages do not make use of H1 heading tags. The product name is not given extra weight by the search engines, as it employs the same font treatment as the rest of the copy.

10. The site could really use a custom 404 error page. Given the number of Modernmini listings in both Google's and Yahoo!'s indices that lead to those very ugly "404 Not Found" error pages, fixing this problem should be a priority that gets prompt attention. The Modernmini.com site appears to have suffered in the past from a server misconfiguration that allowed error pages to get indexed.

The misconfiguration has been rectified, but many of these broken pages are still hanging around. Thus, visitors directed by the engines to such pages have a poor user experience; they are unlikely to do anything but immediately click out of the site. Develop a custom error page to suggest related pages (based on the visitor's search query) and prominently offer a search box and site map.

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SEO Copywriting Expert Reveals Secrets to First Page Results

SEO Copywriting Expert Reveals Secrets to First Page Results

SEOs are increasingly requesting search engine optimized press releases to boost their client's visibility

Christine OKelly, SEO Copywriting Expert and owner of SEO Content Solutions reveals a secret that she says has been bringing first page search engine results to her clients for more than two years. According to OKelly, this little-known secret lies in the distribution of search engine optimized press releases.

“Our press releases consistently land our client’s names on the first page of Google and Yahoo news for their target keywords. It’s a formula that I’ve been developing for more than two years and it works every time,” says OKelly.


Not only do her press releases result in first page visibility on news engines, OKelly says that her SEO press releases often bump competitors out of the top ten slots on Google’s main search page as well. “I’ve had press releases that have held as many as five of the ten organic slots on the Google homepage. This is not typical, but it does happen.”

After more than 2 years of strategically analyzing various press release distribution points, OKelly says that she has developed a formula for gaining visibility, traffic, and generating important backlinks.

“There are so many more benefits to press releases than just first page visibility. Unlike articles, press releases offer a platform upon which a company can blatantly tout their benefits to really peak reader’s interest and encourage them to click through and buy. Not only that, but the backlinks generated through distribution help the main site climb in the search engine rankings.”

Although press releases do offer companies a chance to boast about their successes, O’Kelly warns against the tendency to leave the reader’s interest out of the equation. “For a press release to truly be successful, it’s critical that it be focused around providing useful information for human readers. Distributing press releases that don’t offer a real value to your target audience is a waste money and effort.”

As the tagline of the SEO Content Solutions website indicates, O’Kelly is passionate about “optimizing for search engines and humans” with every piece of content the team produces.

SEO Content Solutions works directly with businesses and also as a value-added partner with SEO companies who are looking for ways to increase their client’s visibility. The company’s press release service includes consultation to determine effective PR topics, an exclusive interview with a company representative, writing and optimizing of the release, and distributing the release through a variety of strategic distribution points.

“Where and how a press release is distributed makes all the difference. A company can spend hundreds of dollars distributing a press release and get no SEO value whatsoever. During my research, I asked a salesperson at one of the largest traditional PR firms if they offered anchor text. His reply was ‘What’s anchor text?’”

Anchor text is a hyperlinked target keyword that leads to the target website and obtaining this type of link is an important part of an SEO strategy. “Some of the distribution points I use include anchor text, some offer thumbnail images the make the listing stand out in the results page, and all offer live links on reputable sites that are regularly indexed by search engines. Together, the distribution system I’ve use offers maximum online exposure.” explains OKelly.

To encourage businesses and SEO companies to experience how optimized press releases can aid in their search engine optimization plan, SEO Content has offering a $20 discount to all new press release clients.

About SEO Content Solutions: SEO Content Solutions is a leading provider of SEO copywriting and content for several of today’s top SEO firms. The company is passionate about producing quality content that is optimized for both search engines and humans.

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Winds of Change: Technical SEO Raises Results

Winds of Change: Technical SEO Raises Results

Once in awhile we have one of these raging debates that takes place about whether all SEOs are crooks. This is not the word people always use, but when they offer up the opinion that SEO doesn't really work, this what they are really saying about the people who practice it. I always stay out of these discussions, because I have nothing to defend. The real bottom line question that each SEO, and each of their clients must ask is "did the traffic of the client's Web site increase after the changes were made?".

If you are a professional SEO, and the great majority of the time you can answer this question "yes", you have nothing to defend either.

But let's dig into the mechanics of SEO a bit further. You have to differentiate between technical SEO, content planning and implementation, and Web marketing when you talk about SEO these days. Technical SEO includes the following types of activities:

Keyword research
Picking smart title tags and page headers
Making sure that the major pages of the site are text rich
Implementing alt tags
Reviewing anchor text used on site
Reviewing and optimizing site navigation
Eliminating any spammy practices, such as keyword stuffing, cloaking, or hidden text
Content planning and implementation relates more to the deployment of quality articles on the site. While this overlaps with the notion of making sure that pages are text rich, the actual article selection and writing are a bit of a different task. Of course, technical SEO includes making sure that the articles have the right titles and headers, and are reasonably keyword rich. However, usually I find when you provide a knowledgeable writer a topic and a suggested title, that you will get a keyword rich article back without having to do anything more.

The Web marketing piece is very straightforward. This is the process of getting links to your site. This plays a huge role in a successful SEO campaign, as links are still a critical factor in search engine rankings.

But today, let's focus on the impact of technical SEO, with a case study submitted by Aaron Eden, a technical project manager at the Stevenson School.

Fair winds were not blowing for Tradewinds Carmel. The initial site design was poorly optimized from an SEO perspective. Here were some of the problems on the site:

All the links on the home page were implemented using images
Titles to all the pages were identical
None of the pages made use of HTML headers
Alt tags were not implemented on the images
On site content was OK, but a bit thin on keyword richness
The site was significantly revamped to improve all of these areas. Keyword rich titles, headers, and Alt tags were implemented, and the content was revamped to increase its keyword richness. Note that in reviewing this case study, I took the time to look at The Wayback Machine and looked at the site as it existed in April of 2006.

While the person who submitted the study to me, Aaron Eden, provided a summary of the changes made, I did not rely on these in putting together this article. I reviewed the April 2006 version of the site and the current live site to analyze and compare the differences. So you can consider the itemization of the problems, and the changes that were made as "audited results".

The SEO changes were made in the middle of 2006, and it brought about significant results. Here are the results to the visitor traffic:


Click on thumbnail to view full-size chartThere is a nice lift in the visitor data, with it nearly doubling. As is common with SEO, it does take time for the search engine robots to pick up on the changes to a site, and make updates to their index.

The result on the bottom line was dramatic too. Looking at December '06 revenues vs. December '05 revenues, there was a gain of 8%. By April of '07, however, the revenue lift over April '06 had grown to 35%. Technical SEO may not be particularly sexy or fashionable, but done well, it brings results.

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Should You Focus on the "Small Stuff" in SEO?

Should You Focus on the "Small Stuff" in SEO?

Kevin Newcomb starts an interesting thread at Search Engine Watch Forums about a "debate" that is going on in SEO. He cites two blog posts, one from Jill Whalen, who says that you shouldn't sweat the small stuff. However, my BFF Lisa played devil's advocate and said that you should sweat the small stuff and that every detail matters.

Kevin says:

I'm of the opinion that every incremental thing you can do to improve your site is worthwhile, even if it helps in a very small way. The important thing is to keep the effort required to do the small things in line with the potential return, and to prioritize your time to make sure the big stuff gets done first.
How important is the "small stuff" to other forum readers?

A number of people felt that this line summed it up:

I say don't sweat the small stuff, just DO the small stuff.
But some people actually put a lot more emphasis on the small stuff to reap the benefits:

I would always practice SEO discipline i.e. sweating the small stuff; it creates great SEO habits, which in turns equates to more successes. Additional, who know when Google will change their algo, and it may turn out that one of the small factors become more weighted.
Do you sweat the small stuff? I tend to agree with the last quote: sweating over minor details does help me focus on becoming a better SEO, too. Therefore, I'm with Lisa. I know she'll be proud.

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All Pakistan SEO / Internet Marketing Workshop at Pearl Continental Hotel, Karachi on May 5-6, 2007.

All Pakistan SEO / Internet Marketing Workshop at Pearl Continental Hotel, Karachi on May 5-6, 2007.

A.I. Training & Consultancy has successfully arranged a mega workshop event on EO / Internet Marketing?at Pearl Continental, Karachi. The prime objective of this workshop was to create awareness about SEO/ Internet Marketing in Pakistan and also to provide a platform where people from all over Pakistan can come and discuss their problems related to their projects, since there is no institution of eBusiness and eMarketing in Pakistan.

The event proved a success as the numbers attending were over anticipated levels, with capacity of 50, the number of delegates were around 61 over the two days. With majority of the participants coming from the Karachi, some even travelled from and Hyderabad especially for this event. Both Government and Private Sectors including State Bank of Pakistan, PIA, Jang Group, Multinational Software Houses, Hosting Companies, and IT Companies have sent their representatives in this mega workshop.

During the presentation there were few very good exercises with audience, just to give audience more understanding and clear picture of the work. On second day of workshop there was one extra hour reserved for audience in which their live projects were discussed online by SEO Guru Asif Iqbal, audience have enjoyed that session. There was a competition of ost Qualified Questions Asked?held in the workshop, it was for one candidate who had asked most qualified questions during the workshop, the winner of this competition Mr. Nadir Punjani has got ree Online SEO Training?

Founder of A.I. Training & Consultancy Mr. Asif Iqbal and SEO Administrator of CJ Mr. Azhar Iqbal were the speakers of this event. The first day was dedicated for search engine and search engine optimization concepts, topics like ow search engine work and how they maintain their database?were included in 1st day, whereas on second day it was all about technical aspects of search engine optimization and their limits, tips, techniques, live queries and live projects.

Mr. Asif Iqbal has a wonderful presentation skills, he from very beginning has allowed audience to ask questions and he has been giving very simple examples to make other people understand how search engine work, he elaborated that how search engines work, how they retrieve data from websites, how they maintain their database, Mr. Iqbal has explained almost all aspects of search engine optimization in a very short time and participants were very excited and observing during his lecture.

Mr. Azhar Iqbal has shared his personal memories of SEO, he mentioned that he at one stage was disappointed with SEO field due to continuous failure but as his brother was in the same field, he stimulated Mr. Azhar Iqbal and then he got a come back to this field and proved himself as a successful SEO and has been successfully practicing SEO for more than 3 years.

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SEO Title Tag - Customize Your Title Tags

SEO Title Tag - Customize Your Title Tags

The SEO Title tag is a plugin that I've known about for a while, but never messed with. Boy was I missing out.

What SEO Title Tag does is add the ability to customize your blog's title tags per post. No longer are they tied directly to the post title. You can customize almost any title tag across your blog giving your site a possible edge in search engines.

One can customize individual posts, categories or pages. The default Wordpress title tags are OK, Optimal Title makes them better, SEO Title Tag makes them into whatever you want them to be.

There is also the ability to customize the separator, create a shot blog name to show on post pages, remove the blog name from post pages, use category descriptions as titles on category pages and tie the Title tags into UTW (Ultimate Tag Warrior).

Title tags are easy to customize too. They can be mass customized though the plugin options under the Manage tab or you can also create the titles as you create your post as it adds a custom 'Title Tag' field to the post screen.

I really like the SEO Title Tag plugin and think it's an excellent addition to any Wordpress blog. For search engine friendlessness, it's right up there with Headspace.

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Top 10 Free SEO tools

Top 10 Free SEO tools

Have you ever wondered which are the best free SEO tools available on the Internet? Well here is my top ten list, so listen closely.

Free SEO Tool #10: Top Ten Analysis SEO Tool at http://www.webuildpages.com/cool-seo-tool/ is a great way to get a snapshot of your top ten competitors at Google for any given search term.

Free SEO Tool #9: Go Rank Analyzer at http://www.gorank.com/analyze.php reviews your web page for a given search term to give you a snapshot of how the search term shows up on the page. Actually, this probably should be higher up on the list. In other words, I should use it more often.

Free SEO Tool #8: Aftervote at http://younanimous.com/ is a really different tool, and I’m not sure too many people would think of it as an SEO tool. It is, in fact, a meta search engine that combines the results of Google, Yahoo and MSN, along with some other factors to provide its own original results. So you can see at a glance which sites are doing well for a given search term across all three engines. It also features a number of performance indicators, including Google PageRank, Alexa ranking, Compete page strength, and a link to see the WhoIs data. You can also add a whole slew of plugins, including Netcraft reports and submission links for Digg and other social bookmarking websites. In short, this is a great all-in-one tool for sizing up the competition for an individual search term or for finding joint venture or link partners of value. One of the handy features is that you can see the Alexa ratings for some of your top competitors at once, so you can better judge the value of your own Alexa rating. Hmm. Actually, Aftervote is a bit like #10 above.

Free SEO Tool #7: Overture Keyword Selection Tool at http://inventory.overture.com/d/searchinventory/suggestion/ is useable. OK, this is one area where Mr. Cheapie here is willing to pay the big bucks, specifically for Keyword Discovery. But if you really want a free tool, Overture can really help. It just doesn’t carry over search data from previous months, so if data is seasonal, you have to wait until, say, the Christmas season to do the keyword research that will carry you next Christmas.

Free SEO Tool #6: Google Toolbar at http://toolbar.google.com/T4/index_pack.html is pretty useful. Sure people make way too much of it, but the little green bar gives an instantaneous snapshot of the value of a page. No green, and you might as well check the drop-down to make sure a page is cached. If it’s not, forget it. The difference between a PR2 and PR4 might be irrelevant in practical terms, despite the world wars and family feuds that can be fought over such minutia, but if the Toolbar shows a PR5, that’s pretty impressive (if it is real). If all you need is a quick snapshot, use the toolbar. If you want better info, use the Page Strength Tool or another.

Free SEO Tool #5: Spider simulator at http://www.webconfs.com/search-engine-spider-simulator.php . This lets you see at a glance what the search engines see, which links they can follow and what text they see. I have often found major problems much quicker this way than wading through a jungle of code. It can also be helpful for locating hidden text and hidden links on competitors’ websites if you think they are all a bunch of thieving hooligans. There are probably hundreds of spider simulators of similar quality. I use this one; it works for me.

Free SEO Tool #4: Social Bookmarking Aggregator Tool at http://www.seo-writer.com/tools/bookmarker.php should really be at #1, given that I created it and it is, of course, perfect. But it is more of a viral tool than an SEO tool. Still, the more people bookmark your pages, the more links they build and the more bloggers are likely to pick up on the bookmark and build links – all natural links the way Google and Yahoo like them! And it’s available in Spanish, too, at http://es.seo-writer.com/tools/bookmarker.php Go to the bottom of this post right now and click on the social bookmarking links to bookmark this post. You’ll see how it works and make me happy all at once.

Free SEO Tool #3: Common Links at http://www.randycullom.com/common_link.php is an even more ingenious backlink tool than Yahoo Site Explorer, but it is less flexible. Pick a search term, and plug it in. It will tell you which are the top ten sites for that term at Google or at Yahoo, then get the common backlinks. For instance, if a page links to three of the top ten websites for a certain search term, chances are that the same page is more likely to link to your similar website than a page that links to only one of your competitors (and could be the owners’ mother’s website, a satisfied client, a supplier, a buddy, another site owned by the same person, etc.)

Free SEO Tool #2: Yahoo Site Explorer, at https://siteexplorer.search.yahoo.com/ shows pages indexed and backlinks to either the site as a whole or to a specific page. This is superb competitive intelligence. You can mine your competitors’ backlinks to create your own backlinks. Unlike Google, Yahoo gives you the whole list. Why stop at your competitors? Why not look for complementary websites and what their backlinks are, too?

Free SEO Tool #1 - SEOmoz PageStrength Tool at http://www.seomoz.org/page-strength/ is a superb alternative the Google Toolbar’s PageRank measure. I like the PageStrength Tool because it pulls information from a number of indicators – including the Google PageRank toolbar – and provides a composite view of how important a page is. This is useful in evaluating potential partners, purchasing domains, sizing up the competition, etc. However, it does have some limitations. I have noticed that it sometimes draws inaccurate backlink data from Yahoo, and it gives big marks to certain very specific criteria, such as links from Wikipedia and Digg, rather than from a range of major Web 2.0 sites. Still, it does include age of domain and Alexa ranking, both of which are also important, as well as a number of other indicators totally lost on the Google Toolbar addicts (and we all know how reliable the Google toolbar is every third Tuesday of even numbered months!). In some ways, this is similar to Aftervote and to the Top Ten Analysis SEO Tool, but it is a little more sophisticated.

So there you have it, my top ten list of free SEO tools. And no sooner will I hit the “publish” button, that I’ll tell myself that I really did not put them in the right order.

If you have ideas on the top free SEO tools, please leave a comment.

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Google's Universal Search: Where Video and SEO Meet

Google's Universal Search: Where Video and SEO Meet

GOOGLE'S NEW UNIVERSAL SEARCH MODEL will aggregate information from across all of the search giant's content sources--videos, images, news, maps, books and Web sites--into a single set of relevant results.


Announced at the Google Searchology event, and with full national functionality slated for the end of today, the company's goal for universal search is to create "a seamless, integrated experience to get users the best answers," said Marissa Mayer, Google vice president of search products and user experience at Google.

A user that inputs "Italian restaurant in nyc" for example, might find local search listings complete with a Google Map, above a link to breaking news on New York City restaurants, in addition to sponsored and organic links. Users will also be able to play embedded videos from Google Videos or YouTube directly on the page, while a thumbnail will link them to videos hosted by other sites like MetaCafe.

The task of pulling various types of data together, comparing, and ranking them with the speed and accuracy to which users have become accustomed requires new algorithms, software and hardware--part of the new technical infrastructure Google is in the process of installing.

Some industry insiders said the universal search model may pose challenges for both users and marketers. "It takes away from the beautiful uniformity that has made Google so successful," said blogger and competitive Web master John Andrews.

While not a jarring change, as the search giant has been implementing aspects of this capability over the past few months, "on first glance, it seems a bit inconsistent," said Dan Thies, president, SEO Research Labs. "Users may wonder what kinds of results they're going to get when they enter a search term."

For marketers, the new search model's inclusion of media such as video and scanned books puts the onus on them to increase the breadth of their readily accessible digital content. "Advertisers need to have more multimedia available, and it needs to be catalogued and tagged in the right way," said Chris Copeland, senior partner, managing director of GroupM's Outrider. "We have to make sure that they apply the fundamentals of SEO to all of their assets now, not just Web pages."

Asked whether the universal search model would impact the speed or quality of results, Google Vice President of Engineering Udi Manber responded: "We continue to concentrate on improving the quality of search, devoting resources to developing better ranking mechanisms and algorithms."

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SEO Training Courses Address Marketing Skills Shortage

SEO Training Courses Address Marketing Skills Shortage

An increasing number of SEO training courses have been appearing over the past year, in a response to the growing demand for the specialist skills required to support the rapidly expanding market of search engine marketing, particularly in the USA, UK and Australia.

SEO - search engine optimisation - is one of the core elements of search engine marketing, whereby online companies target their potential customers using either optimisation or by purchasing sponsored adverts that appear in response to a search for a particular term or phrase. SEO involves the techniques required to develop the content and structure of a website to enable it to rank well for chosen search terms on the main search engines, such as Google and Yahoo.

The use of SEO has been practiced and developed by specialists for over 10 years, yet the rapid growth of search engine marketing as a core Internet marketing strategy in recent years - particularly in the UK and Australia - has meant that there is now a significant skills shortage in the industry. As a result, some specialist companies are now offering training courses as an additional service to clients who want to develop their knowledge or skills in-house.

One company that's been running SEO training courses for over 5 years is the Web Search Workshop, which has offices in the UK and Australia. Managing Director Clive Hawkins explains that they recognised the need for this training at an early stage: “Even before the massive interest in using SEO and PPC (pay-per-click advertising) as a search marketing strategy, we had clients who wanted to understand the processes involved with optimising a website so that they could understand the work being done and develop the techniques themselves as well.”

“We still run our core search engine optimisation and marketing course, which is very popular, but we also now offer courses that specialise in just PPC campaign management or link development. We have also just launched a new correspondence course for companies that may want to learn and develop these search engine marketing skills at their own pace.”

“In addition, due to our experience of using search on a daily basis, we also offer a popular training course that helps companies and organisations train their staff to make the most of search engines when they need to find and evaluate business information effectively, which can be a valuable resource in the office.”

Hawkins continues: “Although SEO training courses can't replace the in-depth experience which comes from having optimised many websites over long time periods, they can give people that first step on the ladder, or help them to expand the knowledge that they may already have. It’s the starting point that is now clearly required if the SEO market can continue to service the rapidly expanding demand for this work, and so that we can continue to employ staff who are building on their SEO experiences to support this market into the future.”

The Web Search Workshop (http://www.websearchworkshop.com.au) is a trading name of Web Marketing Workshop Pty Ltd (http://www.webmarketingworkshop.com.au) and provides search engine marketing services to business websites, including search engine optimisation and pay-per-click advertising management. The company opened a new office in Sydney, Australia in January 2007, having been trading successfully in the UK since 2000.

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Search Engine Optimization for Everyone: SEO Sushi Brings Organic Search to Smaller Online Businesses

Search Engine Optimization for Everyone: SEO Sushi Brings Organic Search to Smaller Online Businesses

Believing that search engine optimization can be simplified, the creators of SEO Sushi have launched their website today at www.seosushi.com.

"We've been in the search business for a long time, and we often see businesses who know they need to do some optimization, but who just can't afford the services of an agency," said Angela Jones, spokesperson for SEO Sushi, "And that was the reason we created SEO Sushi. It allows the smaller business to find out exactly what SEO is while offering them affordable website optimization on an a la carte basis."

SEO Sushi is prepared to optimize pages on a per page basis and offers copywriting and web analytics, in addition to linking strategies and monthly consulting. SEO Sushi also offers site structure analysis, keyword analysis and competitive analysis.

Jones stressed that the new website is currently in its beta phase and that she expected changes to the service in the near future.

"We'll soon see how well this works and what areas we can expand into, but for now the idea is to create a simple SEO shopping solution with everything you need placed in your shopping cart and then delivered to you in a timely manner," said Jones, "We of course are anticipating feedback from clients that will allow us to expand and improve upon the services of SEO Sushi."

Currently, the site accepts payment through PayPal. Other payment options will be available soon.

About SEO Sushi
SEO Sushi was created to give small businesses a resource for inexpensive but effective Search Engine Optimization services. Using best practices and only accepted, ethical methods, the smaller business looking for a competitive edge now has one. At SEO Sushi, the customer creates the menu and spends what they're able. Now everyone has the opportunity to rank higher in their markets and can begin to start generating qualified traffic and revenue.

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Diamond SEO Launches Innovative Customizable SEO and Traffic Tool

Diamond SEO Launches Innovative Customizable SEO and Traffic Tool

Only Submitter is a tool based around submitting your content and website information everywhere you need it to be. It is set up to submit your website information, videos, and podcasts to all of the right places and totally customizable.



Ross Goldberg came up with a simple idea. His search engine optimization efforts included using many different submitter softwares to make the job easier and eventually he got tired of switching between them and watching his hard drive fill up with many useless programs. This led to a question:

Why hasn't somebody made a software that did it all?

Upon coming up with the idea for what the software would need to do, Ross contacted many programmers to find one that would be capable of creating his vision. After nearly a year of searching, he found one that was capable of creating the masterpiece of SEO tools. In a few short weeks, Only Submitter was operational and usable.

This simple Firefox Plug-in comes ready to use and submit to:

• Web Directories
• Article Directories
• Blog/RSS Directories
• Press Release Directories
• Video Sites
• Podcast Sites
• Social Bookmarking Sites

It is completely customizable and databases can be created for literally anything.

Some ideas have been: Affiliate Program Directories, Craigslist Postings, and Ezine Directories.

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The Most Important SEO Skill

The Most Important SEO Skill

Lee Odden posted an interesting poll today asking the question what type of SEO skill is most important. I think the best answer to the question really is the ability to gain expertise in a variety of the skills Lee listed. Lee himself says the best answer to the question should probably start with “It depends on the situation.” Still I voted for one and thought I’d share some thoughts on why I voted the way I did here.

First here’s the list Lee created:

* Account management

* Blackhat skillzBlog marketing

* Coding

* Copywriting

* Creative and design

* Keyword analysis

* Marketing strategy

* Media and link buying

* Online PR for SEO

* Online research and search

* Sales process consulting

* Server side issues

* Social media for SEO

* Traditional link building

* Web analytics

You could easily make a good argument for at least half of these, but my own choice was copywriting. Perhaps had I looked at the poll a day later or earlier I might have chosen something else, but copywriting would still be high on my list and it was my choice earlier today when I came across the poll.

Why did I make that choice? Again my real answer is that being able to master as many of these as you can is the most important skill. But the choice in copywriting is due to where I think seo has been and where it’s going. Search engines don’t give on-page seo the same weight they once did, but being able to write a page with search engines in mind is still important. I’ll even argue that in less competitive markets it might be all you need to rank well, at least until your competition catches up with you.

More importantly is where I see seo heading. Link data is still going to have the most weight and impact for awhile, but having good copy is becoming even more important in regards to building links. There’s so much out there you need to stand out if you want links. When it comes to link building through social media having excellent copywriting skills is a big plus.

Search engines are also making it clear that they are looking at user behavior and traffic patterns more and in time those sites that are the stickiest, that retain new visitors longer and bring back repeat visitors more often will gain rank. In addition to search engines, social media is becoming the starting point for many and having quality copy is only going to lead to more votes and more visibility in social media.

For me it comes down to the idea of content is king not so much for the direct ranking benefit of on-page factors, but rather that content is what brings links and visitors into your site. Content is also what will keep them there longer and bring them back. And while content doesn’t have to be the written word, most of the time it will be.

I see copywriters as being the most valuable resource of any online business in the near future if that isn’t already the case now. It could be argued that unless you have a site coded to meet minimum standards or if your design is so poor no one will get to your copy. You could argue that without an understanding of marketing strategy and who your target customer is your copy may miss the mark completely. You could argue that without the proper keyword analysis you’ll be bringing the wrong visitors into your site. All of these are excellent arguments and as I said at the start you could easily build a case for any of them and more from the list.

Still I think your content is the backbone of your site. If the quality is there people will find you and tell others about you. They will put up with a site that’s not too attractive or has occasional hiccups displaying. People will link to valuable content no matter how it’s packaged and they’ll return for more.

I’m curious what you think. Is copywriting as important as I’m making it out here? Or do you think one of the other skills surpasses it in importance? Can you build a case for one of the other items on the list? Feel free to vote on the poll and also share your thoughts here.

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New SEO Tools: Robots.txt Builder, Term Targeting & Crawl Test

New SEO Tools: Robots.txt Builder, Term Targeting & Crawl Test

Three new SEO tools came out this week that are worth a look. Dave Naylor released a robots.txt builder tool, while SEOmoz released term targeting and crawl test tools. Some more about the tools, below:

The Robots.txt Builder Tool
David Naylor, the creator of the tool, explains that one of his clients accidentally blocked all robots to his site and found himself out of the search engines. So he decided to build this tool to make it easy for webmasters to make valid robots.txt files.

Term Targeting
SEOmoz created this tool for their premium members and say they may open it up later to all users. The tool "analyzes the content of a given page and extracts the terms and phrases that appear to be targeted at search engines."

Crawl Test Tool
This tool from SEOmoz, previously only available to premium members, now is free for the public. They say the tool can "test how accessible your site is to search engines and can help you quickly diagnose potential crawling issues and give you an overview of your site's search friendliness."

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Selling SEO Services Typically a Bad Business Model?

Selling SEO Services Typically a Bad Business Model?

John Andrews recently wrote an article about how consumer ignorance and carnival barkers lead to a market that is a self fulfilling prophecy:

There is so much so-called SEO out there, mostly outdated, baseless, or downright wrong, that the accessible information is more wrong than right. A Google or Yahoo! search on SEO topics is ridiculous, for many reasons. Often accurate SEO information is considered trade secret by knowledge consultants, and thus is not very accessible. What appears in front of the inquisitive SEO consumer is mostly junk. This puts the prospective SEO client at a distinct disadvantage, and provides an opportunity for the contract-seeking “snake oil SEO salesman” to close a deal at a good profit, often without realistic accountability or other consumer safeguards in place. But, as the 2001 Nobel Prize winning economist George Akerlof showed in his famous paper “A Market for Lemons”, asymmetrical information does much more than that. It actual can destroy the market for true, quality SEO.

Add to the above the following

* introduction to SEO via spam emails or cold calls from providers who know nothing about the concept of search

* spammy link exchange emails

* low quality sites ranking because they are old and links flowed easier in the past

* a rapidly changing marketplace

* hosts that scam their customers for an extra $30 a year selling fake submission services

* search engines that sell ads to the scam services and talk down the value of the high end services

Their is no reason to be surprised at how bad the service selling market is for many SEOs.

There are many other markets where the same type of market develops. In some cases it is even a sub-market of the whole that turns to trash. If your main keywords for your target market include discount / cheap / similar buzz words in your market then you might be selling to an audience that is not worth selling to, especially if your product is expensive or your service is time intensive.

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Google Categories (Changes to Competitive SEO)

Google Categories (Changes to Competitive SEO)

Lee Odden blogged about Google Categories yesterday. I wasn’t able to duplicate the categories look, but it did get me thinking about the ramifications to online competition if categories in search become commonplace. As well as how categories might influence our SEO strategies as business owners.

Competing in the non-online marketplace has been a focus of research, and resulted in various competitive philosophies put forth by some of the most respected academic business minds in the world. Michael Porter of Harvard fame is one who has essentially dedicated his entire academic life to the concepts of competitiveness, and is seen my many (including myself) as the foremost expert in traditional competitive strategic analysis. But it is interesting to note, competing online is a bit of a different animal, and requires a different approach many traditional marketers aren’t quite comfortable yet. Let’s take the shoe industry for example. Locally I can think of maybe a couple dozen places I could go and buy shoes, depending on what type of shoe I was looking for. So these local shoe resellers now compete against one another to attract my business. They buy newspaper and radio ads, do mailings, maybe rent a billboard, but they each attempt to get their message out to us, to keep us coming to them, and hopefully staying away from their competitors. But they now also need to keep our attention away from online shoe retailers, which is quite a different task many brick and mortar shops have not faced, but they really need to, as more potential clients find online shopping more appealing. Personally, I can’t remember the last time I bought shoes from a local brick and mortar store. I usually buy from Zappos.com… because I love the huge selection, the customer reviews, the free overnight shipping, and the free shipping on returns. It is a fabulous, no hassle system in my mind. Not to mention I don’t have to drive to the mall, deal with the crowds, or with my 2 year old daughter demanding to ride the “wee” (her term for slide) at the mall’s germ ridden treehouse (playground). It is a cesspool of all things icky (bless my wife for always having some Purell on hand to keep me sane).

So as more brick and mortar shops finally decide they also need to have an online presence, they will quickly determine the online competitive environment is a very different animal, and frankly intimidating for many. Not only are there far more competitors, as the geographical bounds are erased, but there are also non-retail sites competing for the same precious keywords. For example, if you type in “running shoes” in Google, you will see both online shoes stores, but also sites which review running shoes listed in the SERPs. So online retailers have to not only compete against more than just other retailers for keywords, but against information sites as well, as they attempt to squeeze onto the first SERP.

I have mentioned in previous posts that we use SEO techniques to improve our sites, so they perform better than our competitors sites, but we pay little attention to other sites competing for the same keywords, but aren’t selling the same products, or are just informational sites. For example, we personally don’t care if Wikipedia ranks higher than our site for a particular keyword(s), since a potential customer can’t buy the products we sell from Wiki. We don’t consider Wikiesque sites an important aspect to our competitor focused SEO efforts. But how would Google’s Categories SERP influence competitive SEO efforts? In the Google screen shot in Lee’s post, we can see the categories listed as Comparison Shopping, Reviews, Stores, References and Others. I would be interested to know how these categories were decided upon, and if these will be the only categories for every search return, or will the search categories change based on the term searched? Is the order of the categories consistent, or will it change based on the keyword searched? We will need answers to these questions to assist our SEO strategies. Obviously Google will need to be aware of those which will attempt to game the system and get their site listed in the top category, or in as many categories as possible, without regard to which category they should properly be placed within. I would imagine Google will only allow any given domain to be included in one category, period, or will have some protocol in place to best deal with these issues and how to police the system to hopefully be as efficient and relevant as possible.

Despite all the potential headaches Google might face, I like the idea of searches organized by category. And what I like most as a business person, is through a search engine category system, the online competitive environment would more closely mirror the non-online competitive world. Now retailers can compete to be included in the Stores section of a SERP, and Wikipedia and others will be relegated to the References or Reviews sections where they belong. Also, as a searcher out to buy a product, hopefully it will be possible to set my preferences to drop the sites in the Reviews, References and Others sections, so I would just get a page full of retailers for me to peruse, perfect! Then, if we also throw the whole concept of Local search into the discussion, all of a sudden I could see the same couple dozen local shoes stores mentioned earlier listed on a locally-based, shoe oriented SERP. That would be pretty cool, I still won’t buy from them, but it would be pretty cool. ;) As they now would compete against one another, as they have been doing in the “real world” for quite some time. Pretty interesting stuff.

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Internet Shopping Carts and SEO - A Small Business Guide

Internet Shopping Carts and SEO - A Small Business Guide

Is your shopping cart enticing to the eye and user-firendly, but simply not getting seen by your target audience?

Internet shopping carts can be user-friendly, enticing to the eye and abide by every standard for web accessibility and usability going. However, if its target audience is not seeing it, it may as well not exist. This article recommends guidelines you may follow when pursuing efforts to achieve higher rankings for your chosen keywords.

When ranking Internet shopping carts and web portals, the search engines take 3 factors into account: Onpage SEO factors, Accessibility SEO factors and most importantly Off-page SEO factors.

On-Page SEO factors

On-page SEO refers to what can be done on the page of a website to improve its performance in the SERPs for target keywords entered by a user.

By efficiently optimising a website for popular keywords related to the on-page content, a website has a better chance of ranking well for keywords relevant to the content of the site.

Before pursuing SEO strategies like those explained below, it is extremely important to get your keyword strategy right. When selecting the right key phrases to optimize each page on a website for it is necessary to start with what your targeted visitors would type in. While broad phrases such as 'watches' may bring more traffic to a shopping cart selling watches, than more specific keywords such as 'Leather strap watches' and 'Rolex watches', the traffic will not be as focused and will generally not convert.

More importantly, broad phrases are very competitive - They are extremely hard to rank effectively for. To get your keyword strategy right it is worth doing some research; there's lots of information available across the web and there's many tools available to help you with this task.

Once you have a selection of key terms you are happy with, I would recommend analysing the following components on your website with a view of optimising them for your target key terms, taking into account that they should each be relevant to the contents of that page:

1) Title Tags

2) META Tags

3) The anchor text of your internal link structure

4) Heading Tags

5) URLs

6) Content syndication

It is also very important to frequently add fresh content relevant to your industry to your website. By doing so, the more often your site content changes, the more frequently the search engine spiders will visit your shopping portal. In this case you may think about adding a web blog/ RSS feed to your website.

RSS feeds enable others to syndicate your content and can increase brand awareness. By adding closely themed news regularly to RSS feeds it means search engines are more likely to recognise the sites as being acutely themed.

Accessibility and SEO factors

The goal of accessibility in SEO is to make content accessible to search engines. This refers primarily to the technical ability of search engine spiders to move through your site.

Thankfully, if you design your shopping carts with accessability issues in mind from the start; making your site accessible to web users whom are blind, deaf and viewing your site using text only browsers, you will find you are already practicing effective SEO.

Amongst many, the following components are some of the most important accessibility issues that spring to mind. You may consider taking a look at the W3C guidelines (http://www.w3.org/WAI/), and identifying those that can affect search engine spiders crawling your site.

CSS

Search engines favour CSS based sites, and are likely to score them higher in the SERPs because there is a greater ratio of content to code.

ALT Tags

By assigning ALT text the search engines will be able to understand your images and thus build up an understanding about the topic of your site.

Sitemaps

A site map provides search engines with access to every main page on your website, and allows them to instantly index your entire site. Sitemaps 'Autodiscovery', the new model recently launched by Google, Yahoo and Ask, enables you to submit your content to the search engines universally (http://www.viart.com/shoppingcartsoftware/2007/04/16/sitemaps-made-simple/).

Off Page SEO factors

With so many websites and shopping carts interested in ranking well for particular search terms, the search engines have learned that they cannot always rely on a website's on-page content.

The theory is that if hundreds or thousands of links are pointing to a website your site must be important. If those links are from very popular and trustworthy sites that have thousands of links pointing to them, then their value is multiplied. If a site is deemed popular and authoritative in this way, it has a greater probability of appearing highly in the SERPs for a given search term.

The following strategies outline ways you may generate inbound links from external websites to your shopping carts. While each approach concentrates on generating links for the sole purpose of getting a better search ranking, each technique can also help to drive targeted traffic to a site from other relevant sites.

Article Writing and Distribution

By writing articles and allowing them to be freely published in exchange for a back link, articles have the potential to be re-published multiple times; each time creating another back link to your website.

Press Release Writing and Distribution

By sending news about your company through various channels of distribution it is likely to receive recognition by related sites, and thus be re-published and generate back links.

Press release and article distribution can also help to brand your business as an expert in your field.

Social Media Optimisation

Social media optimisation is quite a complexed subject and does not involve one process like article and press release distribution. In short it refers to optimising your website so it is more interlaced with online communities.

Methods of SMO include syndicating your online content through RSS feeds and enabling means of social interaction, such as bookmarking capabilities. Social bookmarking sites work in a very similar way to your browser favourites functionality. The list of most visited or bookmarked pages appear in the first page of most of the bookmarking web sites. This would give your web site very good exposure.

SMO may also include getting involved in communities that gather on popular website like Flickr and YouTube. If you are able to build up a network of contacts and bloggers, links, traffic and conversions are sure to follow.

In conclusion, there is ample free advice out there in this field that will help you to achieve your shopping cart goals, however there's no avoiding the fact that SEO is time consuming. As a first step, it is important that you start building your shopping cart using software that supports search engine features.

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Hot Banana Adds SEO And Analytics Centers

Hot Banana Adds SEO And Analytics Centers

Hot Banana Software, Inc., a leader in Web content management for marketing, has announced a host of new Web site optimization features, including a unique “SEO Center” and a vendor-agnostic “Analytics Center” that helps marketers at small-to-midsize companies improve their organic rankings in search results – without IT support or deep SEO expertise.

The company made the announcement at the Search Engine Strategies Conference & Expo 2007, in New York through April 12.

“Web sites that rank well organically with the search engines are more valuable than those that do not, they deliver more traffic and a higher ROI for the marketer,” said Krista LaRiviere, general manager, Hot Banana. “Hot Banana is the most SEO-friendly Web CMS out there, not only building great Web sites, but also ensuring that they are optimized for search engines. Our SEO Center has all the key SEO tools, based upon Web standards and best practices. Combine this with the Hot Banana Analytics Center, and our clients can choose any Web analytics vendor to track, measure and quantify organic and paid keywords, and optimize the Web site to perform even better.”

Hot Banana, built from the ground up as a search engine friendly Web CMS, now makes it even easier for non-technical users to increase site traffic, determine which keywords work best and fine-tune their sites for peak marketing performance.

The new SEO Center helps marketers manage SEO-friendly Web sites that are built using well written and clean code; plain English URLs, page titles and headings; h and alt tags; meta tags; robots.txt files and a keyword analyzer that shows the keyword density, frequency and weight.

The first-of-its-kind Analytics Center makes it easy to work with several pre-configured, leading Web analytics vendors, such as ClickTracks, WebTrends, Google Analytics and IndexTools. Other Web analytics vendors can be easily manually configured. Once configured Hot Banana automatically adds the analytic vendor of choice’s preferred tagging code to each Web page, so marketers can easily track keyword conversions and Web site visitors. Hot Banana has also added its own lead source and conversion tracking mechanisms for Google Adwords, Yahoo! and MSN conversion tags and EmailLabs Action Tracking conversion tags.

“Web analytics and Web content management are naturally synergistic, which is why ClickTracks and Hot Banana are such a strong fit," said John Marshall, founder and CEO of ClickTracks. "Once you see how visitors interact with a page, you can make intelligent choices about improving that interaction. Hot Banana makes it easy for marketers to adopt and use Web analytics, so they can improve SEO site performance."

Hot Banana’s numerous built-in SEO tools and controls enable search-engine robots to crawl deep inside Web sites, indexing practically everything. Hot Banana Web sites are all built to the W3C, XHTML and CSS Web standards that search engines prefer, with logical navigation. Marketers can update the myriad page elements that influence search rankings on the fly – even if they know little about SEO best practices.

New SEO features in Hot Banana’s latest release, Version 5.5, include:

* XML Sitemap - automatically creates XML standards-compliant sitemaps and registers them with Google, Yahoo! and MSN.
* Automated Title Attributes In Hyperlinks - sets the hyperlink titles in the Rich Text Editor as the default page-title attributes for searchengines. This way, if marketers use the right keywords and naming conventions when they create the content, they automatically carry these benefits over to the search engines.
* Duplicate Content Redirect 301 - automated tags tell search engines not to spider cloned and printer-friendly Web pages.

Visit Hot Banana’s Web site for a complete list of Web site optimization features.

About Hot Banana Software, Inc.

Hot Banana (www.hotbanana.com) is a leader in Web content management for marketing. Hot Banana powered Web sites are SEO-friendly, and can be turned into lead-generation engines by leveraging Hot Banana's built-in Web site optimization and marketing automation tools which turn visitors into conversions, and transfer leads to sales. Available as Software as a Service (SaaS), or as an on-site, licensed ColdFusion CMS solution, Hot Banana powers Web sites for more than 200 clients worldwide in more than 20 languages.

Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, California, Hot Banana is a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-size marketers. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks.

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alight.com Springs Plus Size Shopping Forward with New e-Commerce Site

alight.com Springs Plus Size Shopping Forward with New e-Commerce Site

alight.com, an online retailer of women's plus-size apparel, has rolled out a completely redesigned website with many innovative features including a new super-zoom technology for an enhanced customer experience.

Woodbury, NY (PRWeb) April 13, 2007 -- Plus-size women can now get a close up look at the hottest Spring styles with alight.com's site redesign and super-zoom technology.

Launched in 2000, www.alight.com is one of the leading independent e-commerce sites for fashion forward clothing, sizes 14-30. With over 100,000 orders under their belt, this formerly pure-play retailer felt more could be done to make shopping easier for its dedicated customers.

This Spring season is all about spirited feminine prints and detailed denim. We wanted to offer a zoom technology that is as close as you can get to viewing an item in the store.
"Many of our dresses, tops and jeans have amazing details and embellishments. We felt the simple product image and larger view function weren't enough to capture the beautiful fabrication of the clothing and the unique styles we offer," explains Deb Malkin, Vice President of e-commerce. "This Spring season is all about spirited feminine prints and detailed denim. We wanted to offer a zoom technology that is as close as you can get to viewing an item in the store."

alight.com worked with the web design team at Bock Interactive on a comprehensive plan to overhaul the look and feel of the 7 year old website. The most revolutionary innovation has been their super-zoom feature. Malkin says, "Many websites have a clunky interface, requiring you to click multiple times to get a close up look. alight.com's zoom involves only a simple roll of the mouse. Rolling the mouse over a dress from Blue Plate or Donna Ricco allows the customer to see every detail with total clarity."

The real time inventory availability feature was also reconfigured. At a glance, women can see the availability of sizes and colors and select the items they want with confidence that their selection is in stock.

"Our new site is superior to sites of the the major plus-size chains. We're proud that we accomplished this at a fraction of their design costs. Our customers are thrilled with the new look of alight.com. Besides improving the customer experience, we have accomplished three major goals with this launch - higher conversion rates, increased sales and reduced returns. Our sales should increase 25-30% this year and our returns will drop by over 20%. We are now working on additional site innovations that will make the alight.com even more user friendly," says Norman Weiss, President.

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E-Commerce Credit Card Alternatives Take Off

E-Commerce Credit Card Alternatives Take Off

Some of the largest e-commerce chains have suddenly started to embrace nontraditional payment methods, with one analyst group finding a 267 percent increase in such acceptance in four months.

The survey was completed by e-commerce consultancy Brulant, which released the full results from both its October 2006 and February 2007 surveys.

Brulant in October looked at the Web sites for the 100 largest online retailers—including Federated, Staples, Wal-Mart, Target, JC Penney, The Home Depot and Rite Aid—and logged what payment methods they accepted, according to Brulant analyst Stephen Morris. Nontraditional payment methods include Bill Me Later, Google Checkout and PayPal.

In February, they went back to the same sites and did the same thing and found that acceptance had almost tripled.

Statistics, though, can be misleading, especially when the initial numbers are small. Although a 267 percent increase sounds like a landslide of nontraditional payment support, the survey also found that only 24 percent of the tracked sites offered any alternative payment.

With 76 percent of sites supporting only traditional credit or debit cards such as those from MasterCard, Visa and American Express, the survey results do not suggest that consumers can take advantage of e-commerce with no credit cards yet. Given that large retail chains are notoriously slow to accept fundamental changes, this is still a very significant development.

Patti Freeman Evans, who tracks retail trends for Jupiter Research, said the rapid increase is "not surprising" given the research her company has done.

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